DC Flamenco - Sample Banner Statistics

WWW Adverts v1.5, Guest Display
(non-working sample)

Running Start End Language And / Or Keywords OS Expos. Clicks % Ratio

Yes 17/12/2004 31/12/2004 Or 10000e Or 10000c All Or none All 219 (+15) 6 (+6) 2% 36:1

Total 219 (+15) 6 (+6) 2% 36:1

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How to interpret the statistics

Running = Yes means banner is active. No means ad campaign is pending or expired.
Start = start date (DDMMYYYY)
End = End date (DDMMYYYY), 100000 e (maximum exposures), 10000 c (maximum clicks)
Language and Keywords criteria are irrelevant. Banner is displayed on about 150 out of 190-some pages on my website regardless of language or keywords.
OS = computer operating system e.g. Mac, Windows etc. This is irrelevant unless your flamenco product or service is specific to a computer operating system.
Expos = Exposures. The cumulative number of times the banner has been displayed since beginning of ad campaign. In parenthesis is the number of exposures for today.
Clicks = The cumulative number of times visitors have clicked on the banner since beginning of ad campaign. In parenthesis is the number of clicks for today.
Percent = The cumulative percentage of Clicks out of Exposures. 2 percent is a decent industry performance standard.
Ratio = Cumulatively, X:Y for every X number of exposures, there is Y number of clicks.